DZB - Zverejnená bakalárska práca

Efekty marketingového a investičného rozhodovania podniku

Autor
Fízeľová, Monika
Školiteľ
Drábek, Josef
Oponent
Korená Hillayová, Michaela
Škola
Technická univerzita vo Zvolene DF KEMP (DF)
Rok odovzdania
2020
Trvalý odkaz - CRZP
https://opac.crzp.sk/?fn=detailBiblioForm&sid=F0D9EA643ED404031DEC151BE0B8
Primárny jazyk
slovenčina

Typ práce
Bakalárska práca

Študijný odbor
6284 | ekonomika a manažment podniku

Dátum zaslania práce do CRZP
14.05.2020

Dátum vytvorenia protokolu
14.05.2020

Dátum doručenia informácií o licenčnej zmluve
06.07.2020

Práca je zverejniteľná od
ihneď

Elektronická verzia
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Fízeľová, M..: Effects of marketing and investment decision-making [Bachelor Thesis] – Technical University in Zvolen, Department of Economics, Management and Business. Head of diploma thesis: doc. Ing. Josef Drábek, CSc. Zvolen: TU, 2020. 62 s.Marketing and investment decision-making is part of the strategic planning of business entities. The right decisions in this area are a prerequisite for the long-term successful operation of the company in the current turbulent market conditions. The aim of the submitted bachelor thesis is to compile a comprehensive business plan for the implementation of a selected investment activity. Financial and economic analysis of the project is included in the thesis as a basis for a qualified decision on the acceptance of the business plan. The aim of the analyzed investment decision is to establish a company for the production, sale and processing of quality asphalt mixtures. Based on the results of the analyzes contained in the compiled business plan, it is possible to evaluate the given investment as profitable, which also has preconditions for long-term functioning in the future. Following of the proposed marketing and implementation strategy creates a precondition for achieving the set goals of the business entity.

Verzia systému: 6.2.61.5 z 31.03.2023 (od SVOP)