PUPAVOVÁ, Veronika: The impact of innovative packaging on consumers shopping behaviour: [Diploma thesis] – Technical university in Zvolen, Department of marketing and trade and worldwide forestry. Bachelor theris supervisor: doc. Ing. Ján Parobek, PhD. Zvolen: TU, 2020, 66 p.The diploma thesis presents the perception of innovative functions of food packaging, which we examined by the survey. The individual questions of the questionnaire were evaluated by analysing the frequency of individual answers. The answers were tabulated based on the analysis. The aim of the frequency analysis of the answers was to find out the respondents' awareness of innovations in packaging in the field of food packaging, in our case active and intelligent packaging, as well as the preferences of respondents when buying food in innovative packaging. Awareness as well as the preferences for buying food in innovative packaging is at positive level for most respondents. Based on the assumptions about the existence of the dependence of the relationships between individual demographic factors and the preference for purchasing, classic, intelligent and active packaging, we used a chi-square test to determine whether the assumption is true. We evaluated the assumption truthfully only in the case of the dependence of the respondent's gross income and his preference for the purchase of classic packaging. We could not confirm the assumptions that there is a relationship between gender and the preference for the purchase of intelligent packaging and also that there is a relationship between the respondent's place of residence and his preference for the purchase of active packaging in our number of respondents because the chi-square test conditions weren’t met.