The aim of this bachelor thesis is to propose a questionnaire aimed at identifying consumer preferences related to individual types of packaging and also monitoring the recycling rate across individual regions of Slovakia and different age groups. Subsequently, the clarity of the questionnaire was verified using a sample of ten respondents. In order to propose the questionnaire it was necessary to study and collect theoretical knowledge from the field of marketing, marketing communication, the issue of packaging means with focus on paper packaging. The clarity of the questionnaire was assessed as sufficient by the consumer piloting. The output of the bachelor thesis is a questionnaire that can be considered suitable for submitting to a wider sample of respondents.