The thesis deals with the creation of strategies and consequently its implementation for Drevenyprofil. In the first part of the thesis, we analyzed the theoretical aspects of search engine optimization and paid online campaigns. Investing in online advertising is becoming increasingly important for small, medium and large businesses for increasing competitive pressure. The research firm in the diploma thesis is a small family company Drevenyprofil, which has a clear goal in its business goals. The owner of drevenyprofil.com has decided on the next steps in the presentation of the company on the basis of efficiency and recommendations. The main goal of the thesis was to increase the organic and thus the overall website traffic, and the conversion rate of the selected website keywords. Measures for achieving the main goal came from the strategy created in the form of search engine optimization and paid campaign optimization in Google Ads. We've seen the results of changes made to the Drevenyprofil website in graphical views using Google Analytics, Google Ads, and Google Search Console. Based on the results, we recommended that you continue to advertise your website owner online.