POVAŽANEC, P. 2019. Impact of price on consumer behaviour within generation Y: diploma thesis. Zvolen: Technical university in Zvolen. Faculty of wood sciences and technology. 2019. 83 pages, 1 annex.This diploma thesis named „Impact of price on consumer behaviour within generation Y“ analyse theoretical and practical data about mentioned issue. In theoretical part of thesis, we analyse concepts like price, consumer behaviour or generation Y. Practical part is about carrying price sensitivity meter test on chosen sample of people and analysing gathered informations. In final part of this work, we describe our foundings, submit our proposals and compare realistic approaches, to this issues, in chosen company.