The diploma thesis focuses on rating of customer attitude to retro-innovation with folklore design in Slovakia. In theoretical part we adress basic characteristic of innovation, types and classification of innovations, inventions, innovation process and its purpose, retro-innovations, Kano model, and finally perception typology of innovations. Subsequently, in practical part, we characterized selected types of retro-innovations, and rated attitudes of slovak customers to retro-innovations. Final part of the thesis was analysis of the acquired data and subsequent discussion to given issue. Based on findings, we can state that retro-innovations with folklore design are attractive for customers, and our responders are interested in uniqueness and the power of traditional symbolism of the folklore of our country.