This bachelor thesis informs the reader about the issue of internet advertisingIt describes individual forms of Internet advertising and its specifics. The aim of the Bachelor Thesis is to find out the effectiveness with PPC advertising for a particular company. The first part of the bachelor thesis focuses on the theoretical part where the history of internet advertising is described until the present use in Slovakia. Then it deals with different methods and uses them on different platforms like Google, Facebook or Instagram. The second part is devoted to the practical part of the bachelor thesis, which is based on the collected data using the google analytics software or the PPC advertising software to increase the sales and the e-shop traffic.