DDP - Zverejnená diplomová práca

Spotrebiteľ a životné prostredie

Autor
Buljanová, Nikolína
Školiteľ
Kaputa, Vladislav
Oponent
Rácz, Attila
Škola
Technická univerzita vo Zvolene DF KMOSL (DF)
Rok odovzdania
2020
Počet strán
60.s
Trvalý odkaz - CRZP
https://opac.crzp.sk/?fn=detailBiblioForm&sid=64930206F366C8E34404E0C607D8
Primárny jazyk
slovenčina

Typ práce
Diplomová práca

Študijný odbor
6284 | ekonomika a manažment podniku

Dátum zaslania práce do CRZP
30.05.2020

Dátum vytvorenia protokolu
30.05.2020

Dátum doručenia informácií o licenčnej zmluve
22.06.2020

Práca je zverejniteľná od
ihneď

Elektronická verzia
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The environment and its protection are important for human existence. Environmentally conscious consumers are aware of this fact and adapt their consumer behavior accordingly. The consumer gets into the center of attention of marketing managers, as well as other persons and struc-tures in companies and organizations of various types and orientations. Its behavior, as well as its decision-making before, during and after the purchase, as well as during the consumption phase, significantly affects the prosperity of the companies operating in the market. The aim of our thesis is to find out what are the environmental attitudes of consumers and their relationship to the environment. The issue of examining con-sumer behavior is currently topical and is given due attention in the scientific, professional, and practical fields. Consumers can have a sig-nificant impact on the state of the environment and thus prevent a pos-sible environmental disaster. By purchasing eco-products, considering the suitability of packaging, its processing or subsequent recycling, the consumer shows his conscious environmental attitude. We also consider the support and use of the services of local providers as well as the pur-chase of their products to be positive.

Verzia systému: 6.2.61.5 z 31.03.2023 (od SVOP)