NAGY, Adrián: Marketing analysis and design of a selected marketing strategy. Technical University of Zvolen, Faculty of Wood Sciences and Technology, Department of Marketing, Trade and World Forestry, Study program: Economy and Management in Wood-processing Industry; Supervisor: Dr.h.c. prof. Ing. Mikuláš Šupín, CSc., Zvolen 2020, 78 p.In the diploma thesis we focused on selected marketing analyzes and the design of a marketing strategy in a selected company. We defined the theoretical basis of the problem, which consisted of defining the concept of marketing, marketing mix, history of insurance and the basic concept in insurance. We also defined selected marketing analyzes. In the practical part, we first determined the goal and methodology of the thesis and applied the theoretical knowledge to selected marketing analyzes. In the last chapter, we proposed a marketing strategy for the company Allianz-Slovenská poisťovňa together with recommendations.