DDP - Zverejnená diplomová práca

Analýza zákazníckej skúsenosti s vybranou službou

Autor
Gocníková, Patrícia
Školiteľ
Oravcová Triznová, Miroslava
Oponent
Kaputa, Vladislav
Škola
Technická univerzita vo Zvolene DF KMOSL (DF)
Rok odovzdania
2021
Počet strán
129.s
Trvalý odkaz - CRZP
https://opac.crzp.sk/?fn=detailBiblioForm&sid=4BD9478A3A7038F6092838AC8853
Primárny jazyk
slovenčina

Typ práce
Diplomová práca

Študijný odbor
6213 | *ekonómia a manažment

Dátum zaslania práce do CRZP
20.05.2021

Dátum vytvorenia protokolu
20.05.2021

Dátum doručenia informácií o licenčnej zmluve
09.06.2021

Práca je zverejniteľná od
ihneď

Elektronická verzia
 Stiahnuť prácu (pdf)
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The diploma thesis is focused on the analysis of the customer experience with service of distance education of students from Technical University in Zvolen. The theoretical part of the thesis characterized theoretical concepts and customer experience. In practical part, a questionnaire inspired by the SERVQUAL method, which was made to prepare an analysis, on the basis of which the expectations and reality of students' experiences with distance education were compared. Subsequently, the results of the questionnaire survey were evaluated and a map of the customer experience was prepared by using the results. The last part of the diploma thesis is the preparation of a proposal to improve the customer experience with distance education.

Verzia systému: 6.2.61.5 z 31.03.2023 (od SVOP)