The diploma thesis is focused on designing a marketing strategy for the newly emerging amusement park in Liptov. The aim of the thesis is to design a proper marketing strategy, analysis of travel trends, detailed analysis of the competition, exceptional attributes in Liptov, determination of the competitive advantage of the theme park, examination of the external environment in which the business will operate and a detailed analysis of potential customers and their expectations, the amount of entrance fee they are willing to pay and their preferred method of communication. Based on the detailed analysis using a questionnaire, characterize the potential customers of the business as accurately as possible and thus design a marketing strategy.