BAHNO, Lukáš: Neuromarketing – analysis of cases: Master thesis; Technical University in Zvolen, Department of Marketing, Trade and World Forestry; supervisor: Ing. Hana Maťová, PhD.; Study program: Economics and Management of the Wood-processing Enterprises; Zvolen 2020, 76 pages; Qualification level: engineer, abbreviated as „Ing. ―The aim of the master’s thesis Neuromarketing – analysis of cases was introduction of the new and little used market research method, which represents a connection of three scientific disciplines, namely: neurology, cognitive psychology and marketing. Another aim was creation of recommendations for entrepreneurial subjects at the Slovak market based on description, analyse, comparison and synthesis of knowledge obtained from detailed analyzes of available resources.