The aim of this bachelor thesis is to analyze current marketing communication in a chosen company and create a proposal for its improvement. In the first part, we defined terms such as marketing, marketing communication and importance of marketing strategy. In the next part, we discuss the up-to-date topic of social media. The second part was focused on the current state of the marketing communication in the chosen company with regards to time and demographic analysis. We created a report in which we compared the chosen company with its competition and their ways of internet marketing. After gathering all the information, we specified indicators that helped us with creating the proposal of the marketing communication for the chosen company. Last but not least, we proposed several suggestions to improve advertising on Facebook in the last part of the bachelor thesis.