The purpose of this thesis is to analyze the current methods of marketing management within companies in the forestry field in the Slovak Republic and to compare them to each other. To cover the largest possible range of companies, three representative entities were selected, namely the land association Urbár Štrba, the municipal forests of Banská Bystrica and the state forest enterprise in Kriváň. The form of the case studies was chosen as a method for the presentation of results. For the data collection, we have chosen direct inquiry as a form of structured interview. The survey included questions aimed at evaluating the 7P marketing mix. Subsequently, we obtained answers focused directly on management processes, which were evaluated by SWOT analysis. Input data for SWOT analysis were also obtained by direct inquiry. After analyzing the results, we can state that the differences between the companies were immense, even though they operate in the same industry. The results show that in practice there is a little interest in knowing the business space, competition, customers, combined with the lack of defined goals and market analysis. For example, in the selected state forest enterprise, this is mainly due to the strong centralization of management and a little space for the employees’ input. In the land association, this is largely due to lack of awareness and almost no efforts made by employees to improve it. As an example, we can consider the urban forests of Banská Bystrica, which despite its financial obstacles makes the greatest effort from selected entities for the practical use of new methods of marketing management in practice.