DDP - Zverejnená diplomová práca

Marketingový prieskum spokojnosti s vybranou službou

Autor
Kaňková, Michaela
Školiteľ
Olšiaková, Miriam
Oponent
Zaťko, Ján
Škola
Technická univerzita vo Zvolene DF KMOSL (DF)
Rok odovzdania
2019
Počet strán
60.s
Trvalý odkaz - CRZP
https://opac.crzp.sk/?fn=detailBiblioForm&sid=40427FD23DCE4193AA7B3EA3A6E5
Primárny jazyk
slovenčina

Typ práce
Diplomová práca

Študijný odbor
6284 | ekonomika a manažment podniku

Dátum zaslania práce do CRZP
21.04.2019

Dátum vytvorenia protokolu
21.04.2019

Dátum doručenia informácií o licenčnej zmluve
04.06.2019

Práca je zverejniteľná od
ihneď

Elektronická verzia
 Prehliadať
The Diploma thesis deals with the marketing research of customer's satisfaction ratings with the selected business services – in our case the services of the Cogress & Wellness Hotel Tenis**** situated in Zvolen. The aim of this thesis is the theoretical definition of marketing services with an emphasis on customer's satisfaction, analysis of customer's satisfaction following the marketing research with the selected business services of the Hotel Tenis**** and suggestion of the personal reccomendations for the improvement of the services in the Hotel Tenis****. The thesis is divided into four chapters. The first chapter focuses on the theoretical definition of marketing services with an emphasis on customer's satisfaction and the definition of primary marketing tools of marketing mix in the business services and is the presentation of the Hotel Tenis****. The second chapter describes the definition of Diploma thesis aim and characteristics of the methodics. The third chapter analyses the customer's satisfaction with the selected business servises following the marketing research. The fourth chapter gives suggestions and recommendations to improve the recent situation.

Verzia systému: 6.2.61.5 z 31.03.2023 (od SVOP)