Main theme of our diploma thesis is perception of innovative solutions of wraps by customers from the point of view green marketing. The aim of the thesis was to find out an influence of respondents´ status how they feel about eco-friendly wraps, eco-friendly marks and green marketing on the basis of questions. We have realized a survey by means of questionnaire to evaluate our theme. The thesis is divided into theoretical and practical part. Theoretical part is focused on clarification of basic terms, wraps, functions of wraps, types of wraps, wrapping materials, green marketing, innovation of wraps and marketing analysis. Practical part consists of determination of goals, methods and evaluation of knowledge gained from analysis of relation to wraps within green marketing and influence of status on given problems. Result of the thesis consists of sequential and quota analysis which we made on the basis of answers of respondents. We can evaluate from the gained results that status of respondents doesn´t influence on the fact what attitude has customers toward wraps from the point of view green marketing. Key words: wraps, functions of wraps, wrapping materials, green marketing, innovation of wraps