The subject of the thesis is evaluation of perception and usage of active and intelligent packaging in Slovakia. The objective of active and intelligent packaging is to prolong a lifespan of products. The function of listed packages allows for more detailed control of conditions. The research describes basic terms of packaging technology, defining of new types of packages and nature of marketing survey targeted on final consumers. In the practical part a survey and analysis of the perception of the individual functions of new types of packaging. The results of the thesis confirm the low interest of using individual active and intelligent packaging among customers. They perceive the above mention issue as new and unknown.