PALEČKOVÁ, Linda: Marketing mix design for beginning enterprise [diploma thesis]. Technical university of Zvolen. Faculty of Wood. Department of Marketing, Trade and World Forestry. Head: Ing. Miroslava Triznová, PhD. TU in Zvolen, 2021, 71 s. This master thesis deals with analysis of marketing mix in the field of services and its aim is to design a marketing mix for a selected start-up company. The theoretical part of the thesis first generally defines the marketing mix and its individual components and then characterizes marketing planning. The practical part then specifically deals with a design of marketing mix for a selected company in the field of services for the purpose of its future development, maintaining stability in the market and increasing its competitiveness.