DDP - Zverejnená diplomová práca

Mystery shopping ako nástroj hodnotenia poskytovaných služieb vo vybranej spoločnosti

Autor
Scethaller, Ján
Školiteľ
Olšiaková, Miriam
Oponent
Weber, Rastislav
Škola
Technická univerzita vo Zvolene DF KMOSL (DF)
Rok odovzdania
2021
Počet strán
60.s
Trvalý odkaz - CRZP
https://opac.crzp.sk/?fn=detailBiblioForm&sid=2DF2AC71C78DA39E9BFCB7873752
Primárny jazyk
slovenčina

Typ práce
Diplomová práca

Študijný odbor
6213 | *ekonómia a manažment

Dátum zaslania práce do CRZP
16.05.2021

Dátum vytvorenia protokolu
16.05.2021

Dátum doručenia informácií o licenčnej zmluve
01.07.2021

Práca je zverejniteľná od
ihneď

Elektronická verzia
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SCETHALLER, Ján: Mystery shopping as a tool of evaluation of provided services in a selected company [Diploma thesis] – Technical University in Zvolen, Department of Marketing, Trade and World Forestry. Supervisor of Diploma thesis: Ing. Miriam Olšiaková, PhD. Degree of professional qualification: Engineer abbreviated „Ing.“. Zvolen: TU, 2021. 72 p. The aim of this diploma thesis is to evaluate the level of services provided in selected stores Teta drugstore using the mystery shopping method. The thesis is divided into theoretical and practical part. In the theoretical part we gradually characterize the terms market research and marketing research. Next, we define the term mystery shopping. We will describe how mystery shopping is realized and what types of mystery shopping we know. Then we characterize the state of mystery shopping in Slovakia. In the practical part we deal with mystery shopping in three stores of Teta drugstore in the Slovak Republic. We evaluate stores according to a pre-compiled questionnaire. Based on the results of the evaluation, we set proposals and recommendations for eliminating the identified deficiencies.

Verzia systému: 6.2.61.5 z 31.03.2023 (od SVOP)