The aim of the diploma thesis is to evaluate the perception of innovation by customers on furniture through the Kano model. We evaluated the preferences of selected innovations in furniture for Slvoaks´ customers. In the theoretical part we have processed theoretical knowledge related to innovation and customer shopping behavior. Through the Kano mode we identified perception of Slovak customers of selected innovations on furniture which point to their satisfaction or dissatisfaction with the innovation. Specifically, we focused on attributes such as: perception of price, color, quality, solid wood, material combinations, trends – modern furniture, perception of the factor – manufacturer, perception of the type and origin of the typeand origin of rhe material from which furniture is made, remote control of furniture, perception of multipurpose furniture, storage space, magnetic doors, furniture backlighting and the perception of levitating furniture. Processing and evaluation of this diploma thesis can provide necessary and valuable information for workers in the furniture industry.