ABSTRACTBlaško, P. 2020. Bachelor thesis. Zvolen: Technical University in Zvolen. Faculty of wood sciences and technology. 2020. 45 p. 1 annexe.Keywords: marketing mix, elements of the marketing mix, advertismentAim of my bachelor thesis is to research influence of the chosen elements in marketing mix and consumer behaviour of millennial generation. In theoretical part of bachelor thesis, we were analysing theoretical solutions to the given issues. We separated marketing mix, its history and components. Primary goal of the entire thesis was to research influence of chosen elements from marketing mix on consumer behaviour of millennial generation. We went from theoretical part to the analytic. In this part we described companies chosen by us in which we made a research later. Research completed our expectations. In the last part our hypothesis were confirmed. Advertising as marketing mix is very important part for all companies. Our proposal is definite that if company wants to be successful, foundations for its success is in good advertisement especially on internet or television.