In theoretical part of our diploma thesis we focused on theoretical elaboration of socio-economics factors of lifestyle´s trends according to bibliographical references and web resources. We define terms such as macro-enviroment, society, lifestyle, social and economical factors. We used methods such as analysis, synthesis, abstraction, induction, deduction and comparation. The aim of ouf diploma thesis is to analyze socio-economics factors in region Novohrad with impact on ability of buying furniture and its traditions during consumption. We made our research in region Novohrad and the object of survey were all the people of mentioned region regardless to their age. In research section of our diploma thesis we analyze socio-economics faktors of lifestyle´s trends, quality of life in region and relationship of people to consumption of furniture. We used math-statistics method. On the basis of results we determined negative impacts affecting region and we suggested other solutions.