The thesis focuses on designing optimal parameters for creating tread grooves in a simplified tire model. The thesis begins with an overview of the tire's function, as well as its structural elements that impact vehicle driving characteristics, including an in-depth analysis of the tread pattern. Our research then presents a detailed explanation of the Matlab script used to generate tread grooves in the tire tread by varying different parameters, comparing it with the current method of tread groove creation. We also developed computer FEM models of tires for passenger vehicles, specifically winter and all-season tires, and compared data from static and dynamic computer simulations with laboratory tests. The goal is to identify the most effective parameter combinations to streamline the process of creating tire simulation models at Continental Matador Rubber.