Craft as form of small series production is in traditional point of view based on qualified manual work of a craftsman. The search for the role of crafts in contemporary context opens new possibilities in product design process, enabling user participation, product personalization and downsizing general production footprint. The goal of this thesis is to (1) reveal analogy between hand-made & CAM, crafts & DIY, open-source & traditional sharing of know-how across generations and (2) to explore new educational model of design as a collective discipline.