The diploma thesis deals with the issue of the perception of folk elements as a retro-innovation on the Slovak market. We took advantage of the Kano methodology and analysis using the Innovation Perception Typology Matrix that emerges from the above-mentioned model. In the first part of the thesis we analyzed the theoretical aspects of the studied subject. We have characterized the concepts of innovation, invention, retro-innovation and the Kano model. In the following part we characterize the selected kind of retro-innovation, analyzed the perception of retro-innovations in the current market from the customer's point of view through the Kano model and in the final part of the thesis we analyzed the results.