Finding and evaluating the preferences of students and employees of the Technical University in Zvolen in relation to the utilization and implementation of the university mobile application was the main objective of the diploma thesis. In the thesis we theoretically defined the terms such marketing research and market research, further the creation and construction of questionnaires. Based on the theoretical knowledge, an online questionnaire was created, the results of which were summarized and own proposals were added. Thanks to high interest in mobile app, we can state that possible implementation in future might be considered.