LUPTÁKOVÁ, Erika: Fashion brand perception. [Diploma ´s thesis] – Technical University in Zvolen. Faculty of Wood Sciences and Technology, field of study: Economics and Management in Wood Processing CompaniesSupervisor: Ing. Miroslava Triznova, PhD.- Zvolen: TU DF, 2017.The objective of this thesis is to find out, by using a questionnaire, how women perceive fashion brands. The first part of the thesis discusses the theoretical aspects of fashion marketing, fashion brand building and customers. It also provides history of fashion brands H&M and Orsay. The next chapter focuses on defining the objective and methodology of the thesis. The last part is a practical part aimed at analyzing the results of the questionnaire. The conclusion of the thesis summarizes the findings and results of the set objectives.