DDP - Zverejnená diplomová práca

Možnosti vstupu na zahraničný trh pre vybraný podnik

Autor
Golianová, Mária
Školiteľ
Parobek, Ján
Oponent
Halaj, Daniel
Škola
Technická univerzita vo Zvolene DF KMOSL (DF)
Rok odovzdania
2017
Počet strán
60.s
Trvalý odkaz - CRZP
https://opac.crzp.sk/?fn=detailBiblioForm&sid=F972C28947B4ECBED2041A4570AC
Primárny jazyk
slovenčina

Typ práce
Diplomová práca

Študijný odbor
6259 | odvetvové ekonomiky a manažment

Dátum zaslania práce do CRZP
27.04.2017

Dátum vytvorenia protokolu
27.04.2017

Dátum doručenia informácií o licenčnej zmluve
17.08.2020

Práca je zverejniteľná od
27.04.2018

Elektronická verzia
 Prehliadať
The aim of the diploma work was to design some possibilities of the entering the foreign market for the chosen company Makrowin, which is the producer of building-carpenter products, concretely windows and doors in the Slovakia. My work is systematically divided into two parts. First part is specialized on theoretical way outs of the entering forms on the foreign market as well as on decision-making about choosing the foreign market and last but not least on describing the present state on the market with windows. The second part consists of applying the analysis of the self-craft by means of SWOT analysis, analysis of competition by making use of comparative analysis and subsequently by making use of hard and soft selective analysis for detection of the suitable foreign market. The identified foreign market is analysed from the point of view of possible risks. The result of the topic of my diploma work is working out some suggestions of the possible entering forms on the foreign market for the development of the future activities und their comparison.

Verzia systému: 6.2.61.5 z 31.03.2023 (od SVOP)