The aim of the thesis was research the perception of innovations by customers. We focused mainly on retro-innovations. Retro-innovations represent memories of the past and remind the certainty of something well-proven. We have been studying the attitudes of people to retro furniture, particularly to chairs. The chairs came from different periods and each carved elements of a particular period. The respondents chose which of the chairs would choose in the house and which would they choose in to the cottage. The work was divided into two main parts. First part deals with the theory of innovations and retro-innovations. The end of first part is focused on innovations in Slovakia. The second part was focused on the survey of respondents' attitudes using the Q method. Based on the survey, we can say that respondents have a positive relationship with the trend of retro-innovations, and are delighted to find this type of innovations.