DDP - Zverejnená diplomová práca

Spokojnosť a lojalita zákazníka vo vybranom podniku

Autor
Matúška, Rastislav
Školiteľ
Triznová, Miroslava
Oponent
Loučanová, Erika
Škola
Technická univerzita vo Zvolene DF KMOSL (DF)
Rok odovzdania
2017
Počet strán
62.s
Trvalý odkaz - CRZP
https://opac.crzp.sk/?fn=detailBiblioForm&sid=1DDC86077D8354F3A6F29CA47A7C
Primárny jazyk
slovenčina

Typ práce
Diplomová práca

Študijný odbor
6284 | ekonomika a manažment podniku

Dátum zaslania práce do CRZP
20.04.2017

Dátum vytvorenia protokolu
21.04.2017

Dátum doručenia informácií o licenčnej zmluve
16.08.2020

Práca je zverejniteľná od
20.10.2017

Elektronická verzia
 Prehliadať
The main aim of this thesis is to evaluate the customer satisfaction at specific enterprise. Thesis itself consists of three parts; theoretical, practical and terminal. Theoretical part describes services, basic properties of the services, services classification, marketing mix of services and its structure. Next the theoretical part explains who is the customer, types of customers, satisfied customer, customer behavior and customer loyalty. Practical part of the thesis was carried out in form of satisfaction survey in the enterprise of Bama i Ltd in Zvolen. The survey was answered by 100 respondents during the time period of one month. Results of this survey are plotted to graphic representation of percentual values. Terminal part of the thesis consists of a series of recommendations and actions that shall serve to improve customer satisfaction at Bama Ltd. in Zvolen.

Verzia systému: 6.2.61.5 z 31.03.2023 (od SVOP)