DDP - Zverejnená diplomová práca

Návrh marketingových aktivít organizácie WoodenWorld

Autor
Trenčanský, Marek
Školiteľ
Maťová, Hana
Oponent
Triznová, Miroslava
Škola
Technická univerzita vo Zvolene DF KMOSL (DF)
Rok odovzdania
2017
Počet strán
80strán. s
Trvalý odkaz - CRZP
https://opac.crzp.sk/?fn=detailBiblioForm&sid=0CE18B4C4079C60D2B45A42DB261
Primárny jazyk
slovenčina

Typ práce
Diplomová práca

Študijný odbor
6284 | ekonomika a manažment podniku

Dátum zaslania práce do CRZP
03.05.2017

Dátum vytvorenia protokolu
03.05.2017

Dátum doručenia informácií o licenčnej zmluve
18.08.2020

Práca je zverejniteľná od
ihneď

Elektronická verzia
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The thesis "Proposal of Marketing Activities of the WoodenWorld organization" is largely theoretical, divided into the theoretical part and the analytical-project part. In the theoretical part of the thesis we analysed marketing communication, production of the communication mix, event marketing, teaser campaigns, inbound marketing, viral marketing. At the end of the theoretical part, we characterized the corporate culture, which we help create with projects and leisure-time activities at school. In the analytical-project part of the work, we briefly introduced the WoodenWorld student organization, founded by students at the Technical University of Zvolen, we evaluated the events and projects proposed in the Bachelor Thesis and we also proposed a marketing calendar for the nextterm. The aim of our diploma thesis was to summarize the activities of the WoodenWorld student organization and to present the planned events and projects with the methods of their promotion and advertising in the next academic year.

Verzia systému: 6.2.61.5 z 31.03.2023 (od SVOP)