The main objective of this bachelor thesis is evaluation of sustainable marketing concept in chosen forest company. Thesis consists of two parts – theoretical and practical. In theoretical part are closely developed terms such as marketing, marketing communications, public relations, sustainable marketing and image. Practical part consists of chosen forest company characteristic, as it is object of research when sustainable marketing is used; compilation of questions asked in interview; and evaluation of ascertained results. Results are about sustainable work in forests done by chosen forest company and consecutive presentation of this work in front of people. Finale of this thesis is suggestion how to use sustainable markting even more effectively; and which sphere should be more promoted via public relations, in order to build and keep positive image of chosen forest company.