PUPAVOVÁ, Veronika: Active and Intelligent packaging and the perception among customers: [Bechelor thesis] – Technical university in Zvolen, Department of marketing and trade and worldwide forestry. Bachelor theris supervisor: doc. Ing. Ján Parobek, PhD. Zvolen: TU, 2017, 58 p.The aim of the bachelor thesis is analysis perceptions and preferences amoungh customers in the buying products that uses intelligent and active packaging with the focus on perception of custoers of Banská Bystrica region. To complete the aim of the thesis we used questionnaire research. Thesis is divided to four main parts, where in the first one there is theoretical understanding of the theme. Next we defined the aim of the bachelor thesis and used methodes that describes the succession of the steps to make the aim completed. The result of the thesis is frequency and cotingent analysis of the recorded data to questions of the questionaire. Based on analysis of the influence of status to buying preferences of customer, we can say that in paradox, status has no influence on preferences of the customers.