DDP - Zverejnená diplomová práca

Prieskum spokojnosti zákazníkov s aplikovanými nástrojmi marketingového mixu u vybranej spoločnosti

Autor
Boďová, Lucia
Školiteľ
Olšiaková, Miriam
Oponent
Loučanová, Erika
Škola
Technická univerzita vo Zvolene DF KMOSL (DF)
Rok odovzdania
2018
Počet strán
60.s
Trvalý odkaz - CRZP
https://opac.crzp.sk/?fn=detailBiblioForm&sid=ECDBE5517CC8B19C5590A393C33D
Primárny jazyk
slovenčina

Typ práce
Diplomová práca

Študijný odbor
6284 | ekonomika a manažment podniku

Dátum zaslania práce do CRZP
27.04.2018

Dátum vytvorenia protokolu
27.04.2018

Dátum doručenia informácií o licenčnej zmluve
07.06.2018

Práca je zverejniteľná od
ihneď

Elektronická verzia
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BOĎOVÁ, Lucia: Survey of costomer satisfaction with applied marketing mix tools at the selected company [Diploma thesis]. Technical university of Zvolen. Derpartment marketing, commerce and world forestry. Thesis supervisor: Ing. Miriam Olšiaková, PhD.Level of professional qualification: enngineer. Zvolen: TU, 2018. 70 s.The theme of this diploma thesis is a survey of customer satisfaction with applied marketing mix tools at the selected company, which is applied by a company Damedis s.r.o, in relation to its customers. The implementation of the survey itself and the establishment of recommendations, resulting from evaluated and collected data, is preceded by the theoretical training in the field. The thesis consists of two parts, the practical part and the theoretical part.The theoretical part brings a summary of the knowledge from the field of marketing mix, where we include product, price, distribution and communication. In the framework of the practical part, we introduce the Damedis and present the results from a questionnaire survey which focused on customer satisfaction with the applied marketing mix tools in this company, and we will establish the final recommendations for Damedis.The aim of this thesis is to evaluate the effectiveness of the current marketing policy in the field of marketing mix.

Verzia systému: 6.2.61.5 z 31.03.2023 (od SVOP)