The main goal of this diploma thesis was to asset quality management trough customer satisfaction with the services of insurance company and also to discover satisfaction of customers in the Allianz – Slovenská poisťovňa company. To reach our primary goal, in the first part of this work we characterized basic theoretical knowledge from the area of quality management and also from the area of quality of services. The object of research in the practical part was the Allianz – Slovenská poisťovňa company. In our thesis we used the method of questionnaires, which we sent to subsidiaries in the region of Banská Bystrica and Nitra. The questionnaires oriented to customers were statistically analysed and in the calculation we used customer satisfaction index. The questionnaires oriented to employees of the insurance company were also statistically analysed and both types of questionnaires were assessed by charts and descriptions. In conclusion of this work, we recommended options based on the outcomes. Based on specific needs of every side, we designed model for improving the satisfaction and loyalty of customers, which could be used even in other insurance companies and similar types of services. In the end and of this work and after careful consideration we outlined recommendations that could help the company in improving their services.