ŠIMEKOVÁ, Veronika: Proposal of a marketing mix for the selected company. [Diploma Thesis] / Veronika Šimeková - Technical University in Zvolen. Faculty of Wood Technology, Zvolen. - Supervisor: Ing. Miroslava Triznova, PhD. - Degree of professional qualification: Engineer (in short "Ing") - Zvolen: DF, 2018.The diploma thesis focuses on the analysis of the marketing mix in the selected company. The main objective of the work is to design a new marketing mix for the selected company. In order to achieve the main goal, the marketing mix of the selected company was compared by the best competitors in the market. Subsequently, a survey was conducted between the target customers. The survey among target customers was conducted using a questionnaire. Based on all the outputs identified, a marketing mix was proposed for the selected company.