The aim of the thesis was to evaluate the used communication strategy and to propose the tools that correspond to the current trend. To meet the goal, it was necessary to characterize Trendwood-Twd, s. r. o. as such. An important part of the company's analysis was the SWOT analysis. We analyzed the marketing mix, but for us the most important analysis of the currently used tools was the communication strategy. The company has allowed us to work with the information provided through Google Analytics. This information has brought us closer to the customer's knowledge of the company as well as its behavior on the website. Marketing communication is the message the organization will announce to the market. To spread the message, the more, the more blogs, social networks, corporate websites are used.These forms of distribution have become a fashionable way to pass on the link to the consumer. All the steps we have made have led us to design communication tools that respond to trends and can be of benefit to Trendwood-Twd, s. r. o.