KLOKNEROVÁ, Miriama: Design of marketing communication in selected company [Diploma thesis] – Technical university in Zvolen, Department of Marketing, Trade and World Forestry. Diploma thesis supervisor: Ing. Miroslava Triznová, PhD. Degree of academic qualification: Master, abbr. „Ing.“. TU in Zvolen. 2018, 104 p. Diploma thesis deals with forms of marketing communication. The aim of this thesis is based on theoretical knowlenge and analysis of competing companiest that are very popular to design the most appropriate marketing communication for Lumima s.r.o. The diploma thesis is divided into five parts. In the first, theoretical part of the thesis we describe concepts such as marketing, marketing communication, marketing communication goals, basic forms of marketing communication, at the end of the theoretical part we deal with the forms of marketing communication on the Internet. The second part of the thesis is aimed at defining objectives and procedures for their achievement. In the third part we present Lumima s.r.o., marketing tools used by the company, analyzing successful and popular companies from the segment of children and newborns. The fourth part of the thesis deals with the formulation of suggestions and recommendations that we propose based on the results and findings from previous parts of the work. Finally, we evaluate the results of the thesis.