NAGY, Adrián: Advertising on Internet. Technical University of Zvolen, Faculty of Wood Sciences and Technology, Department of Marketing, Trade and World Forestry, Study program: Enterprise Management in Wood-processing Industry; Supervisor: Dr.h.c. prof. Ing. Mikuláš Šupín, CSc., Zvolen 2018, 47 p.In bachelor thesis we have been investigating internet advertising. The theoretical part consists of defining the world of advertising from the definition of the concept, the history, the advantages as well as disadvantages and to the individual forms of advertising. We have been analysing how people react to advertising, which advertising form is the most acceptable, and vice versa, which one totally repels users. The information was obtained through a questionnaire that was later evaluated using mathematical-statistical methods. We compared this data, and in the conclusion we presented suggestions and recommendations for aforementioned issues.