The main goal of the bachelor thesis is to get an opinion about wilingness of respondents to financial support non-productive forest functions. The locality, named Pustý hrad was chosen mainly because of its primary recreaciotional purposes. The locality is in cadastral area in property of Zvolen, which finance maintenance costs, altought it has an irreplacable non-productional function. This locality is so outstanding, that there are expectations of ability to get sufficient financial funds for revitalisation from common users. To realise this research, it was necessery to get enough information from teoretical marketing resources and aplication its techniques to operation. In following part the teoretical metodology was described, and used to create the questionnaire. Information, which was gotten after examination of the research applied to non-productional function, made the base for creation of the right hypothesis, in accordance with which could be chosen the right marketing tool.