In the bachelor thesis we discussed issues of muti level marketing, we explained theconcept, we compared it with the pyramid game and also with the classic business.Wehave explained the function of the multi level marketing business as a specific companyLR Health and Beauty. We described the marketing plan, career rating and we dividedthe product portfolio into the depth, width and lenght, too. There are many companieson the market selling cosmetics products and nutritional supplements, so we decided tochoose one of them and compared it with LR Health and Beauty company.