The abstract of the bachelor thesis is the analysis of green marketing. The main purpose of the thesis is the analysis of the legislative documents under which the Slovak Republic has signed as a state in keeping with the 2020 and 2030 horizons in relation to the Green Economy and their comparison with the practice. The work is divided into three consecutive parts.The first part of my work is devoted to the study of literature on the topic. The theoretical background to the problem solved should be a sufficient basis for document analysis and comparison with the real practice of the main purpose.The analytical and project part of the thesis is focused on real practice to determine the effectiveness and use of green marketing and the principles of green economy.The last part of the thesis is focused on the overall evaluation of results and findings. The research results should provide a response to how much green marketing and application of the green economy principles and its philosophy are used in practice.