Master thesis is focused on the issue of perception of intelligent and active packaging by consumers defined as a millennial generation; it means people born in the years 1980-2000. Opinion of consumers regarding the function of packaging as well as opinion and preferences for intelligent and active packaging were observed in the thesis. The thesis consists of theoretical and research part. In the theoretical part, concepts such as packaging and its definition in terms of general, marketing and legal point of view and its importance to national economy are defined. Furthermore, basic concepts, packaging technique, types of packaging, primary functions of packaging, trends and innovations as well as intelligent and active packaging and examples of their use are mentioned in the thesis. Consumers in Poland and Slovakia devote to the analysis of preferred functions of packaging but also to the perception of active and intelligent packaging the research part. Moreover, their interest in this type of innovative packaging is studied in the thesis.