BEŤKO, Martin: Consumer purchase behavior on the green products market [Bachelor thesis] – Technical University in Zvolen, Department of Forest Economics and Management. Supervisor of the Bachelor thesis: Ing. Daniel Halaj, PhD. Degree of academic qualification: Bachelor abbreviated “Bc.” Zvolen: TU, 2018. 49 p. The bachelor thesis is focused on the issues of consumer purchase behavior on the green product market. The introductory part of the thesis is focused on defining the concepts related to consumer behavior in general. In this part is emphasis on factors affecting consumer behavior and decision-making process of consumers. Following part is already dedicated to green products especially to green marketing, green marketing tools and to increasing green skepticism in the world. Consumer purchase behavior is significantly affected by personal environmental knowledge and concern which are also included in this part of thesis. Theoretical part closes willingness to pay for green products. The last part is focused on the practical use of theoretical knowledge by creating questionnaire with the aim to define consumer purchase behavior on the green products market.